Jewels XOXO 
9 February 2022
Jewels XOXO 
140

Piaget

Jade, diamond, and emerald wristwatch, Ref. 9804 A6/10


The oval jade dial, with round brilliant-cut diamond and emerald bezel, to the textured bracelet; c. 1970
18k yellow gold
Bracelet 6.75 in
Case size 27 x 24 mm
Manual wind
Signed Piaget
Sold with Certificate of Origin
estimate: $3,000–4,000
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In 1957 Piaget introduced the 9P ultra thin movement and the 'Style Selector' program. Clients had the opportunity to personalize their watch by choosing the hardstone face, shape of dial, and one of six style bands. These watches have become highly collectible and in 2020 Piaget re-launched their customization services calling it 'Infinitely Personal'.

1960s Piaget advertisement for the 'Style Selector'
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