Jewelry & Watches Unlimited 
22 March 2023
Jewelry & Watches Unlimited 
109

Swatch

'12999 Tresor Magique' commemorative platinum wristwatch


The gold and blue skeletonized dial with Roman numerals, and sweep center seconds, in a platinum case, to the blue leather bracelet
Numbered 10596
Date: c. 1993
Dial: Blue and gold
Movement: Automatic
Case material: Platinum
Case size: 36 mm
Bracelet/Strap: Blue leather strap
Clasp/Buckle: Pin buckle, 8 in
Sold with: Box, warranty and instructions booklet, setting pin, and extra strap
estimate: $1,000–1,500
result: $1,638
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In 1993, Swatch decided to commemorate its 10th anniversary by creating ‘Tresor Magique’, a limited-edition watch equipped with an automatic movement and encased in platinum, as opposed to the mostly plastic-cased quartz watches the brand had been known for up until that point in time. The new model was revealed by the late Nicolas G. Hayek, co-founder and longtime CEO of the Swatch Group, at the New York Mercantile Exchange in front of a Wall Street crowd eager to discover the most luxurious and expensive model ever created by the brand. Collectors were not put off by the original price tag of $1,619, and retailers had to adopt the one-watch-per-customer policy to contain the shopping frenzy that followed the launch of the model.

This work will ship from Lambertville, New Jersey.

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